Quiksilver has signed a licensing deal with a development company for Quiksilver-branded resort hotels.
Quiksilver will receive fees and royalties based on the gross revenue and management company of any hotel operated.
Developer Matteson Capital LLC is responsible for all development, management and operation of the hotels. Quiksilver does have approval rights on certain aspects of the hotels, but will not invest in them.
The first hotel may be in Palm Desert. Yesterday, Matteson signed an exclusive negotiating agreement with the city to buy 80 acres of land for development of an eco-friendly Quiksilver resort hotel, wave pools, and retail shops – all within the Desert Willow Golf Resort, Quiksilver said.
“Our objective in developing Quiksilver-branded hotels is to bring the experience of surf and surf lifestyle to an expanded audience,” CEO Andy Mooney said. “Our responsibility as a global leader in action sports is to continually find ways to engage new consumers and create new market opportunities. Matteson Capital provides the real estate development and management expertise to do this and we’re thrilled to partner with them.”
