Five questions with Burton CEO Laurent Potdevin

Today in our snow series, we ask Burton CEO Laurent Potdevin questions about business, the challenging hardgoods market, policing discounted internet sales, and more.

What business adjustments has Burton made because of the recession?

We are striving to remain focused and diligent in everything we do, but most importantly to stick to our DNA: hardgoods. We have made the decision not to focus on a couple of product categories and to put resources into our backbone, because when hardgoods are healthy, it trickles down throughout the other categories.

Published: May 13, 2013administrator

Burton CEO Laurent Potdevin. Photo: US News & World Report.

Today in our snow series, we ask Burton CEO Laurent Potdevin questions about business, the challenging hardgoods market, policing discounted internet sales, and more.

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Posted in: Executive Edition

Tagged with: Burton, Executive Edition, Laurent Potdevin, snow series