Inside Oakley: restructuring, action sports apparel push and the Olympics

I spent quite a bit of time in the Oakley booth at SIA learning about some internal restructuring that has taken place at Oakley in the past few months.

Executive Insight labelThe realignment is designed to better focus the North America business around key distribution channels and take advantage of growth opportunities the company sees in the snow outerwear and surf lifestyle categories.

Published: May 13, 2013

I spent quite a bit of time in the Oakley booth at SIA learning about some internal restructuring that has taken place at Oakley in the past few months.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series