Jake Burton on the snowboard season, apparel plans, more

His take on the state of action sports, how the slow start to the season impacted business, what the company is seeing in Europe, its apparel strategy, and view of '13/14.
Published: May 13, 2013

I met with Burton CEO Jake Burton at SIA and asked him about his take on the state of the action sports industry, how the slow start to the snow season impacted Burton’s business, what the company is seeing in Europe and how Burton is planning 2013/14.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series