Sample N’Co Acquires Rollin’Stoke

In the upcoming weeks Sample N’ Co will create its surf and watersports headquarter and showroom in France.
Published: February 7, 2023 Press Release

Sample N’ CO is happy to announce the integration of the company Rollin’Stoke to its activity. Both companies have always shared the same values, vision and enthusiasm for boardsports and outdoor activities, with a solid experience in distribution and development of premium brands on the European market. This acquisition will foster the entire portfolio growth through the old continent and solidify Sample N’ Co’s key player position in the Water/Snow/Skate/Outdoor sports universes. 

Both Sample N’ Co and Rollin’Stoke have skillful, experienced and professional teams. Working together will elevate the level of service both for retailers and brands. In the upcoming weeks Sample N’ Co will create its surf and watersports headquarter and showroom in the epicenter of the European Surf industry, La Zone de Pedebert, Hossegor, France. With one office in Annecy les Glaisins for the outdoor and mountain part of the business and another one in South West of France, Sample N Co is settled to keep growing with relevancy in different core markets. 

Guillaume Marage, Sample N Co’s founder and CEO, is equally excited about this new chapter: 

“I’m really happy to join forces with Rollin’Stoke. In recent years, with brands like Pyzel Surfboards and After Essentials, Sample N Co’s surfing part of the business has seriously grown, it was important for us to be present in Hossegor and to surround ourselves with Surfing. We have now an even more solid team and efficient facilities to reinforce our presence in the surf Industry” 

Sylvain Torres founder and CEO of RollinStoke feels enthusiast about the future: 

“This is a whole new chapter that will bring new horizons, the merging of goodwill and knowledge. This will keep the momentum of fun going for sure”
We’re a great Team! All of us are fans of boardsports and its different practices, which gives us legitimacy to be both good selectors of products and brands in each channel. 

Such a Team is the only way to be sure to keep up the stoke of riding while remaining faithful and efficient.
So…Come up and… Ride on! » 

About Sample N’ Co 

The company was founded in 2014 by outdoor, action and board sports enthusiasts.
The goal of Sample N’ Co is to bring together dynamic and passionate people, who are professional and skillful in their domain of activities in order to convey the DNA of the brands we are representing.
The development on the European market of premium brands is our priority.
Sample N Co also licences and/or distributes for Europe: After essentials, Pyzel Surfboards, Stewart Surfboards, Timmy Patterson, Polen, JJF by Pyzel, Up Surboards, and Swox.
Sample N Co represents in France: Libtech, Dakine, Dometic, Black Crows, Gnu, F-One, Manera, Pajak and Miller Skateboards. 

About RollinStoke 

The Company was created in 2014 by dedicated skateboarder and Surfer, Sylvain Torres. Sylvain has been in charge of the Sector Nine European distribution for more than 20 years and has always done it with passion and integrity. With RollinStoke, 8 years ago, he was on the forefront of bringing back the fun into European surfing with Catch Surf. It’s all about putting your feet on the board and getting the stoke rollin. 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series