Pura Vida to Hit Pause on Store Growth, Continue Focus on Larger Wholesale Partners

The accessories brand saw its first increase in quarterly revenue after four straight quarters of declines and looks to continue the momentum with Pura Vida’s former finance executive at the helm.

Published: June 8, 2023By Kari Hamanaka

Kari Hamanaka can be reached at kari@shop-eat-surf-outdoor.com.

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Posted in: Executive Edition

Tagged with: Pura Vida, Vera Bradley, Vera Bradley Inc.