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La Jolla Group Extends O’Neill License Through Fall/Holiday 2027

La Jolla Group and O'Neill's trademark owner have agreed to extend the brand's U.S. license by one more…

News September 30, 2026
Matt Davis of Aloha Collection. Photo by SESO.

Aloha Collection’s Big Wholesale Growth on Display at Surf Expo

Aloha Collection's VP of Sales talks wholesale momentum, a new Disney license, and where the brand is investing…

News September 30, 2026
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Surf Expo September 2026 Continues 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category

Buyers and exhibitors share their takeaways from the September show in Orlando, which added a pro-surfer panel on…

News September 29, 2026
Vail Resorts

Vail Resorts Season Pass Units Fall 12% Ahead of Winter After Weak Snow Year

Vail Resorts reports season pass sales heading into the coming winter, where the declines are concentrated and how…

News September 29, 2026
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Adobe Forecasts Record $275.1 Billion in U.S. Holiday Online Sales

Adobe's 2026 holiday forecast points to record online spending, a faster-growing Black Friday and shoppers using deals to…

News September 29, 2026
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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Tilly's CEO Nate Smith discussed his years in Boardriders' leadership during a period of crisis, what retail taught…

Executive Edition September 29, 2026
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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Jetty, Sisstr and Rip Curl leaders discussed the industry's momentum, its challenges and what the 2028 Olympics could…

Executive Edition September 28, 2026
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Webinar to Explore Seasonal Wholesale Planning on Shopify Plus

A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can…

News September 25, 2026
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SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers

Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators…

News September 24, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series