The Latest

Filter by Topic

Filter by Type

Surf Expo_AdamKingston

Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year

Surf Expo has named Adam Kingston Vice President of Sales as the show's 50th anniversary celebration continues in…

News June 30, 2026
faherty_quiksilver_collage

Faherty Taps Quiksilver’s Archive for an Unlikely Collaboration

Faherty, the upscale coastal lifestyle brand, has teamed up with heritage surf label Quiksilver on a summer collection…

News June 29, 2026
Outdoor Retailer 2025

Outdoor Retailer 2026 Sets CAMP Stage Education Lineup for Minneapolis Show

From a Circana-led keynote on retail trends to sessions on the creator economy, circularity, and Gen Z buying…

News June 29, 2026
LuisVuitton_Surf_Courtesy LV

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of…

News June 25, 2026
SESOMallStory_Collage_new (800 x 500 px)

As Top-Tier Malls Pull Ahead, the Bottom Tier Starts to Crack

A newly shuttered mall in Westminster, California, sits 20 miles from a thriving Irvine Spectrum Center on Orange…

News June 25, 2026
WSL_apple_jesseJennings

Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use…

News June 24, 2026
brad_potts_lead_800x500_v7

Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years

Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City…

News June 24, 2026
Nike_david-denton-800x500

Nike Names Pfizer Exec David Denton as Next CFO

Nike has tapped Pfizer finance chief David Denton as its next CFO, with Matthew Friend transitioning out by…

News June 23, 2026
hollister_target_collage_800x500

Hollister Launches Home and Dorm Collection at Target

Hollister, the California-inspired mall retailer that often draws inspiration from the surf industry, is entering the home and…

News June 23, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series