Kontoor CEO Shares Helly Hansen U.S. Growth Plans

Helly Hansen will deepen wholesale relationships, open stores, leverage Kontoor’s digital platform, and expand to new products and categories to grow revenue in the U.S., according to Kontoor CEO Scott Baxter.
Published: August 22, 2025

Kontoor Brands shared details about the performance and future of recent acquisition Helly Hansen and raised its guidance after a better-than-expected second quarter.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series