Helly Hansen Gets a Bigger Stage as Kontoor Brands Moves to Sell Lee
Helly Hansen is also preparing for its first distribution through Dick's Sporting Goods' House of Sport this fall…
News May 14, 2026
Latest In: Helly Hansen
Helly Hansen Bolsters Leadership by Expanding Joseph Alkire’s Role
Kontoor Brands' Chief Financial Officer and Global Head of Operations Joseph Alkire will now also take on global…
News April 8, 2026
Helly Hansen Reports 11% Growth in Q3
Kontoor Brands CEO Scott Baxter shared more details about Helly Hansen’s wholesale strategy and plans to boost brand…
News November 4, 2025
Kontoor Brands Appoints Helly Hansen’s Senior VP, Global Head
Børre Hegbom has more than 20 years of experience with Helly Hansen, most recently as managing director for…
News October 30, 2025
Helly Hansen Sale to Kontoor Brands Closes
Kontoor, which has deep relationships with high volume retailers through its Wrangler and Lee brands, sees a big…
News June 2, 2025
Helly Hansen Launches New Spring/Summer ’25 Campaign
The brand encourages audiences to take on outdoor challenges together with the question, “Who will you share the…
Press Releases May 19, 2025
Helly Hansen Sold to Jeanswear Experts Kontoor Brands
Canadian Tire is selling Helly Hansen for CAD $1.2 billion ($897 million). It acquired the brand in 2018.
News February 19, 2025
PrimaLoft Introduces Insulation with Ocean Bound Plastic
Plastic from coastal areas now bound for high performance PrimaLoft insulation.
Press Releases April 12, 2023
Vail Resorts and Helly Hansen Renew Longstanding Partnership
As new gear rolls out, Vail Resorts and Helly Hansen team up to upcycle the old.
Press Releases December 7, 2022
