Lessons From the Outside: Z Supply’s Mandy Fry and Sun Day Red’s Brad Blankinship

The presidents of Z Supply and Sun Day Red highlighted what they learned in fashion and golf that could apply to surf and outdoor, including how to take care of wholesale accounts without discounting and returns, the importance of operating with discipline and the value of limiting distribution.

Published: October 17, 2025By Tiffany Montgomery

Tiffany Montgomery, Mandy Fry, Brad Blankinship

Shop Eat Surf Outdoor Group Editor Tiffany Montgomery, Z Supply President Mandy Fry, and Sun Day Red President Brad Blankinship. Photo by Dipan Desai, courtesy of SIMA.

Z Supply President Mandy Fry and Sun Day Red President Brad Blankinship, two executives with deep roots in the action sports industry, shared insights from their careers both inside and outside the surf industry at the SIMA Super Summit on Wednesday in Laguna Beach, Calif.

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Posted in: Executive Edition

Tagged with: Brad Blankinship, Mandy Fry, SIMA, Sun Day Red, Z Supply