Rhythm Doubles Down on Men’s and Women’s as it Logs Another Year of 30%-plus Growth

Rhythm Global GM Josh Barrett shares why the brand doubled its footprint at Surf Expo, why it's reducing its focus on — while not eliminating — quick-to-market capsule programs, and why it's changing its approach to sales leadership.
Published: February 19, 2026

At Surf Expo in January, Rhythm made a physical statement that mirrored its internal growth strategy: the brand separated its booth, creating distinct environments for Rhythm Men’s and Rhythm Women’s. This move represented a strategic pivot designed to capture market share in an evolving surf industry landscape.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series