Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

B.C. Surf & Sport's new Fort Lauderdale store is smaller and gives brands tighter sections, and sales are up. Founder Bruce Cromartie and his son, Connor, walked SESO through which brands earned prime space and what's selling.

Published: October 14, 2026By Tiffany Montgomery

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B.C. Surf & Sport owner Bruce Cromartie and son, Connor, regional manager and buyer. Bruce's other sons, Cameron and Christian, also work in the family business. Photo by SESO.

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Posted in: Executive Edition

Tagged with: B.C. Surf & Sport, Bruce Cromartie

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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