(This story was updated on 7/28/2023). Keeping used gear in play is one of the best ways the outdoor industry can achieve sustainability. But figuring out how to do that is a challenge, one that Aaron Provine, president of Geartrade, has willingly undertaken. “There...
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Blizzard-Tecnica Hires Topher Plimpton as Business Unit Director for North America
Alpine equipment manufacturer Blizzard-Tecnica announced it has hired Topher Plimpton as business unit director for North America. The announcement came as the company reports steady annual growth. Plimpton will be tasked with leading business, strategy, and team for...
New REI Collection Focuses on Inclusivity For Hikers, Backpackers
REI Co-op has rolled out a new collection focused on what the company is calling more approachable design, including gender-free sleeping bags, backpacks, trekking poles and apparel. The products are in a more "affordable" range than other high-end gear and equipment,...
Report on Outdoor Industry Sales Trends
(This story was updated on 7/21/2023.) The time is ripe for brands to release innovative products, and activewear brands are rising to the top of key categories over traditional outdoor brands. Those are just two industry insights offered up by Julia Day, executive...
Oboz Posts Strong Sales On Supply Chain Recovery
Bozeman, Montana-based footwear brand Oboz posted gains in the fiscal first half of the year for New Zealand-based parent KMD Brands. Oboz's reported sales jumped 124.3% to NZ$47.5 million ($29.7 million) in the first six months of the fiscal year ended Jan. 31,...
The Plan to Revamp Rab and Lowe Alpine Despite a Challenging Market
(This story was updated on 4/13/2023.) As the new U.S. Country Manager for outdoor gear and apparel brands Rab and Lowe Alpine, Adam Chamberlain has pinpointed inventory hangover as a primary focus. Retailers and brands are sitting on tons of inventory as the pandemic...
Hydro Flask Rolls Out Water Bottle Trade-In Program
(This story was updated on 4/13/2023.) Hydro Flask has launched an initiative where consumers can recycle over-loved or unwanted Hydro Flask products. All you have to do is print out a label, slap it on an old Hydro Flask water bottle, and send it back. The company...
Turtle Fur Taps Jim Osgood as New CEO, Adds CFO, Marketing VP
Turtle Fur is getting new leadership. The Vermont-based outdoor headwear and accessories company announced it made three new hires -- CEO Jim Osgood, CFO Matt Glomski, and Vice President of Marketing and E-commerce Erika Canfield. Osgood comes to the company with 30...
How Brands Can Activate at Outdoor Consumer Festival OAX
(This story was updated on 6/7/2023.) Anyone can set up a booth and hand out swag. Capturing an attendee’s attention and getting them to engage with, and even purchase a product is another matter altogether. Companies need to provide a reason for the potential...
Sea to Summit Promotes Tracy Brunz to VP Sales, Adds Regional Sales Directors
Global adventure equipment brand Sea to Summit announced it has added new sales directors, Seth Quackenbush and Brad Beanblossom, and promoted Tracy Brunz to vice president of sales. Tracy Brunz will be bumped up from her role as North America director of strategic...
Topo Designs Receives Investment from Gart Capital Partners
(This story was updated on 8/10/2023.) Colorado-based Topo Designs announced yesterday it received a significant equity investment from Gart Capital Partners, a family investment company with industry roots that is also headquartered in Colorado. Terms of the funding...
New OIA President Wants Industry to Stop Playing Defense
(This story was updated on 7/6/2023.) When Kent Ebersole points out the Outdoor Industry Association’s efforts to improve sustainability and lessen the environmental impact of the outdoor space, he highlights the Association's Climate Action Corps as an important...