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Jocelin Damien
Jocelin Damien's Latest Posts
ORIGINAL SEÑOR LOPEZ? Si, Como No!
Original Senor Lopez, launched in the ’70s, is one of the surf industry’s unique, heritage brands and continues to use 100% recycled threads.
ORIGINAL SEÑOR LOPEZ? Si, Como No!
Joining forces Original Senor Lopez, is one of the surf industry's unique, heritage brands. Launched in the '70s, Senor Lopez carries on the tradition of 100% recycled threads, with fresh, updated lines and new leadership. Joseph Lloyd Lopez is the Senor Lopez OG, the...
The Cost Of Convenience: Why Supporting Small Businesses Matters More Than Ever
When we support small businesses, we’re not just spending money locally — we’re keeping our neighborhoods alive and vibrant.
Why Outdoor Recreation Is Booming: A Look at Pandemic-Driven Trends in 2024
The COVID-19 pandemic reshaped our world in countless ways, and nowhere is this more evident than in the outdoor recreation industry. As lockdowns subsided, millions of Americans sought solace and adventure in nature. Nearly 7 million people took up outdoor activities...
Building Trust Through Expertise: How Expert Reviews Drive Success for Brands
In today's marketplace, consumers are discerning and are faced with endless product options, prompting them to thoroughly research their options before making a purchase. This is especially true for outdoor gear, where shoppers need to know how products perform in...
Why Your Brand Rep Needs Help
Last weekend I got a text from a friend of mine asking to meet up. She was coming to my neighbourhood for an appointment at the local hair salon, so I told her I’d meet her there. I arrived just as she was finishing up and I witnessed an exchange between her and the...
Why Your Brand Rep Needs Help
We know that brick-and-mortar sales are directly connected to our brand reps’ in-store presence: the more they’re in the store, connecting with sales associates, the greater the sales.
Donovan Dresti: Leading the Charge in Next-Gen Marketing Strategies
Revolutionizing the Marketing Landscape: Insights and innovations from an accomplished strategist.
Nidecker Snowboards Signs Craig McMorris, Steps Up Team Program
Nidecker Snowboards has welcomed Canada’s Craig McMorris, X Games Real Snow veteran and Olympic broadcaster, to its roster of riders.
Creating Brands that are Impossible to Forget™
The Brand Leader (T/B/L) uses marketing and amplification tactics that craft narratives and digital experiences that help raise awareness.
Opinion: The Retail Landscape – What We Can Expect in 2024
Rosenthal & Rosenthal’s Maria Contino discusses what surf and skate brands need to do to tackle challenges in 2024.
