Enhanced communication and training can transform how products are presented and sold in stores, directly impacting sales and customer loyalty.
jom.aquino
jom.aquino's Latest Posts
Former CEO of Moosejaw and CEO of Locally Discuss How Outdoor Brands and Retailers Can Work Better Together
Discover how leading brands are using digital retail sales enablement platforms like ENDVR.
Why Your Ads Aren’t Working Like They Used To
Balancing short-term gains with long-term brand loyalty for sustainable growth.
Does Your Customer Know Your Product Better Than Your Sales Associate?
A recent survey has revealed a significant insight into the outdoor recreational retail sector: customers often come into stores more informed about products than the sales associates themselves. With access to comprehensive information from websites and other digital...
PR’s Value to Changing Action Sports Brands
It is time for brands to be proactive and land on-message media coverage in mainstream, lifestyle, social and endemic media.
How Nike Can Fix Their In-Store Sales Problem
Given the challenges and costs of employing numerous in-store brand representatives (and because your brand might not have the ability to hire staff in the third party retail stores), the solution is to hire digital brand reps!Â
Protecting Our Oceans: A Call to Action by the Surf Industry Members Association
Discover how to protect the Ocean with SIMA.
Fireside Chat: Why Outdoor Brands and Retailers Need to Collaborate Differently
The outdoor industry is undergoing significant changes, driven by shifts in consumer behavior, market dynamics, and technological advancements. For brands and retailers in this sector, coming together to create innovative collaboration strategies is no longer optional...
Matt Powell Shares Key Strategies for Brand Success in Retail
Learn the top four insights on how your brand can transform its retail approach.
Retailers Should Embrace Strategy Amid Rising Tide of Consumer Spending
Retailers must make strategic moves to achieve growth goals, not rely solely on a rising tide of spending to grow their business.
Mountain Hardwear Leverages New GTM Strategy for Retail Success
Mountain Hardwear, a leading outdoor apparel and equipment brand, faced significant challenges in their go-to-market (GTM) strategy. Their traditional methods of managing sales contests, learning initiatives, and merchandising checks were cumbersome and inefficient,...
Mountain Hardwear Leverages New GTM Strategy for Retail Success
Mountain Hardwear’s adoption of ENDVR, a digital retail sales enablement platform that helps brands drive sell-through and brand engagement.
