Launched from a family’s basement in rural Canada selling t-shirts to fund tree planting to combat climate change, tentree today announced it has reached a milestone of 100 million trees planted. Formed in 2012, tentree has quickly become a leader in restorative...
Magda Hernandez
Magda Hernandez's Latest Posts
Mark Miller Launches Purra Performance
Purra is the first safe and permanent antimicrobial consumer products brand with a separate B2B division.
Mountain Equipment Company Welcomes Climbing Phenom Sean McColl as Latest Ambassador
Canada's most trusted retailer Mountain Equipment Company, MEC welcomes climbing legend Sean McColl to the team. For more than two decades, North Vancouver based McColl has been a competitive sport climbing force. His accomplishments span the globe – and have landed...
iKamper Launches the ReCovery Collection, Giving New Life to Salvaged MaterialsÂ
In an effort to reduce the environmental impact of outdoor recreation, iKamper has found a unique solution to combat material waste with the new ReCovery Collection. This collection of hardwearing camp products is designed to empower the future of outdoor enthusiasts...
BajÃo Sunglasses Releases New Ozello Eco-Conscious Frames
BajÃo Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is proud to announce that it has officially added Ozello to its spring 2023 collection. This new style was named...
BajÃo Sunglasses Releases New Ozello Eco-Conscious Frames
The performance eyewear brand introduces its latest frame style as part of the expanding wide body collection.
LRG Launches First Ever Sustainable Capsule on Earth Day 2023
The new collection includes two t-shirts constructed of 60 percent organic cotton and 40 percent recycled polyester. Â
Whistler Blackcomb Names Belinda Trembath as Chief Operating Officer
Whistler Blackcomb, the largest ski resort in North America located in the Canadian province of British Columbia, has announced the appointment of Belinda Trembath as its new Vice President & Chief Operating Officer, effective May 15. Trembath has more than 30...
Levi Strauss & Co. Appoints Kenny Mitchell as Chief Marketing Officer of the Levi’s Brand
Proven marketing leader with brand-building expertise brings expanded consumer engagement focus to the Levi’s brand.
Cascade Designs, Inc. Welcomes Kevin Cooke as New Director of VARILITE
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Kevin Cooke as its new Director of VARILITE, the leader in Air-Foam Floatation wheelchair seat cushions and back supports. In this role,...
Adidas TERREX and National Geographic Debut Hiking Collection
Today, adidas TERREX announces a multi-season collaboration with National Geographic, in which these two leaders in outdoor adventure will release high-performance outdoor wear. The partnership is formed upon a shared appreciation of nature, and the foundational need...
Mountain Hardwear Partners with Leave No Trace
Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, is proud to announce its partnership with Leave No Trace, a nonprofit organization dedicated to research and science-based education and skills to help...