A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) will gather in our nation’s capital April 18-19, 2023, to galvanize outdoor industry leaders, policymakers, and elected officials to advocate for...
Magda Hernandez
Magda Hernandez's Latest Posts
How to Run an Efficient, Impactful and Successful Sales ContestÂ
Sales contests are powerful tools for brands, and ENDVR helps manage them in a smooth way.
Nordstrom Appoints Jason Morris as Chief Technology and Information Officer
Morris brings 25 years of retail industry experience creating and implementing technology solutions.
Adidas TERREX Unveils Latest Collaboration with And Wander
Today, adidas TERREX and fashion-forward Japanese outdoor label and wander unveil the second drop in their multi-seasonal collaboration, inspired by the hues of the natural world. The adidas TERREX x and wander collection is united by a design DNA that celebrates the...
Purist Collective Products Now Available on Specialized.com
Purist Collective, the California-based manufacturer and innovator of high-end vacuum insulated stainless steel containers, announced today that its entire line of acclaimed products is now available on Specialized.com, the online retail home of parent company and...
LâMO Releases LâMO-LITE Sandals for Spring/Summer Collection Â
Women’s Nami, Summer, and Men’s Lyle are the first LâMO sandals offered in LâMO-LITE.
Gazelle Bikes Launches Four New Electric Bikes
Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and Ultimate T10. These bikes build upon the brand’s legacy of producing durable,...
John Bissert to Lead Sales Operations for Yukon Outfitters
Yukon Outfitters®, one of America’s fastest growing brands of outdoor recreation products, has hired sporting goods and recreation industry veteran John Bissert as Vice President of Sales and Business Development. Bissert has more than 25 years of sales leadership...
Ikon Pass – Delivering the Goods
It’s the perfect time to pick up your Ikon Pass for 23/24. There are a host of spring savings.
REI Path Ahead Ventures Celebrates Graduation of 18 Outdoor Industry Founders of Color from 2023 Embark Program
REI Path Ahead Ventures will celebrate the graduation of 18 founders from its Embark accelerator program this month. Embark is a three-month virtual program created in partnership with Founded Outdoors that provides entrepreneurs of color with resources and learning...
Outdoor Research Donates U.S. Made Surgical Masks to Ukraine
Outdoor Research, in partnership with the Ukrainian Community Center of Washington and Washington Governor Jay Inslee’s office, will donate 1.2 million U.S. made surgical masks to medical-care efforts supporting the Ukrainian people around the ongoing war. In addition...
Alyeska Resort in Alaska Joins the Ikon Pass Community
Alyeska Resort joins the Ikon Pass community, bringing the Alaskan basecamp for adventure to Ikon Pass holders for winter 23/24. Score your Ikon Pass at spring’s lowest prices before April 21, 2023, when prices go up $100 and some promotions end. Ikon Pass offers...