Outdoor retailer and lifestyle brand evo has continuously invested in the mountain bike category since 2014, when it first started selling bikes. This year, evo is significantly increasing its commitment to mountain biking with more new product launches and...
Magda Hernandez
Magda Hernandez's Latest Posts
Costa Sunglasses Grows Its Hybrid Category
New styles Mainsail and Aleta are designed to combine style and technical features.
Costa Sunglasses Grows Its Hybrid Category
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are...
TREW Debuts Technical Outerwear Collection for Spring Backcountry Touring
Launching in sync with the spring equinox, TREW’s LW 3L collection is the perfect uniform for spring backcountry touring adventures. The lightweight outerwear capsule, featuring Le Skieur LW Anorak and the LW Bib, was created in collaboration with Swiss professional...
Vans Builds on the Slip-On TRK To Create The Slip-On Mule TRK
The Slip-On Mule TRK is accompanied by a collection of apparel for men and women.
Herschel Supply Launches New Hardshell Luggage
The collection includes two carry on sizes and two standard sizes.
Dana Point Film Festival Celebrates the 60th Anniversary of “The Endless Summer”
“The Endless Summer” movie will kick off the inaugural Dana Point Film Festival.
Case Study: How and Why Mountain Hardwear Included ENDVR in its GTM Strategy
ENDVR is a platform that helps brands increase in-store sell-through and customer acquisition.
Vault by Vans and Shane Gonzales Collaborate for a Trio of American Inspired Footwear
The Vault by Vans x Shane Gonzales collection will be available globally beginning April 7.
Pacsun Releases New Collection with Storm Reid for Spring 2023
Two years after the introduction of the young designer’s collaboration with Pacsun, Reid adds new bolder, brighter pieces to her collection for drop 5.
Blenders Eyewear Launches a Range of Sunglasses in Partnership with Oracle Red Bull Racing
The eyewear brand continues partnership with world champion racing team through exclusive product collection.
Cotopaxi Releases 2022 Impact Report
Certified B Corporation™ and mission-driven brand, Cotopaxi, today released its annual Impact Report, sharing insights and statistics into the brand’s ongoing social and environmental achievements, carbon accounting, supply chain governance, corporate philanthropy,...