The new name follows the two brands’ August 2022 merger.
Magda Hernandez
Magda Hernandez's Latest Posts
Backpacker’s Pantry Hires Sarah Raizk as Vice President of Finance and Accounting
Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today the hire of Sarah Raizk as its new Vice President of Finance and Accounting. In this role, Raizk will lead and oversee the finance, accounting and IT systems at Backpacker’s Pantry...
Hydro Flask Launches Category-First Water Bottle Trade-In Program in the US
The program ignites the brand’s long-term sustainability effort to create a circular product lifecycle.
Sweet Protection Names Ryan Davis New North American Sales Manager
Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has named Ryan Davis as its newest North American Sales Manager, tasking a proven industry veteran in charge of accelerating the company’s...
Gordini Enters Performance Sock Category for Fall 2023Â
Gordini, a leader in cold-weather gear innovation for more than 65 years, announces it is entering the performance sock category for Fall 2023 with the introduction of both ski and hiking socks for women and men. Having invested in an Italian knitting technology that...
HOKA Launches Rocket X 2: All-New and Completely Redefined
HOKA®, a division of Deckers Brands (NYSE: DECK), is proud to announce the launch of the all new Rocket X 2, the brand's most pinnacle performance road racing shoe created to date. The Rocket X 2 is engineered for the most competitive, discerning athletes on the road,...
Teton Gravity Research (TGR) Unveils 2023 Lineup of Optics Products and AthletesÂ
Teton Gravity Research (TGR), known for their world renowned action sports films, high-end optics, and accessories, announced today the company’s 2023 optics product lineup will include an updated model of the best-selling Uprising Goggle as well as the best-selling...
Teton Gravity Research (TGR) Unveils 2023 Lineup of Optics Products and AthletesÂ
Maddix Alottis, Rylee Watson, Marcus Goguen, and WeiTien Ho join roster of TGR Optics athletes.
Wai Kai, Oahu’s Newest Waterfront Recreation And Lifestyle Venue, to Open on March 25
The development features Hawaii’s first deep-water standing wave, aquatic activities, signature dining and events.
Jeremy Dunn Named Bike Marketing Manager at SMITH
SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Jeremy Dunn as Bike Marketing Manager. With over 15 years experience in the bike...
Linksoul to Host Inaugural Lee Elder Challenge
The event is open to the public and 100% of the proceeds will benefit the Lee Elder Trust.
Slowtide x Arto Saari Drop Limited Capsule Collection
The Slowtide x Arto Saari collection features Arto’s photography on a new, tangible canvas: towels.