Dovetail Workwear - the largest exclusively women’s workwear brand in the world, announces the expansion of its maternity line, with the introduction of the Freshley Maternity Overalls and Anna Maternity Work Pant. The new maternity styles are designed specifically...
Magda Hernandez
Magda Hernandez's Latest Posts
Wild Rye Grows Its Team with Four New Strategic Hires
Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, is excited to announce four new additions to the brand’s quickly growing team, including a fractional marketing director, product development associate, eCommerce and digital...
Nite Ize Expands Retail Engagement Strategy
Nite Ize®, a leading manufacturer of solution-based products, today announced it is expanding its retail engagement strategy retaining two new sales rep groups solidifying its commitment to serving diverse specialty markets. Effective immediately, Nite Ize is...
The Dyrt Announces Best Places to Camp Regional Awards
The Dyrt, the No. 1 app for camping availability, photos and reviews, has announced the 2024 Best Places To Camp Regional Awards based on reviews and ratings from its vast community of campers. These destinations include some of the hottest and trendiest campgrounds...
Rab Releases Lightweight and Strong Muon Packs
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has strengthened its pack offering with the introduction of the lightweight and strong Muon packs, designed for long distance thru-hiking and trekking in Spring/Summer 2024. Available in four...
Grassroots Outdoor Alliance Welcomes Helly Hansen
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Helly Hansen to their national vendor partner network. As a new vendor partner, Helly Hansen will enjoy its first event as...
Action Sports Industry Gathers to Raise Funds for Kids in Foster Care
The Reach For The Stars Gala raises $50K for Urban Surf 4 Kids.
Finless Skateboard Co. Collaborates with Harbour Surfboards and Val Surf
The brands are teaming up for a special release on Surf Shop Day.
Outdoor Retailer Debuts Media Panel at Summer 2024
Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling...
Tilly’s, Inc. and Tilly’s Life Center Partner for Mental Health Awareness Month
Tillys will be hosting in-store workshops at 156 of their stores across the country on May 18.
Superfeet Welcomes Kathryn McKenzie as New CFO
Superfeet, the global insole leader, proudly announces the appointment of Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company's financial...
Super Pacific Prepares For Growth with New Hires and Promotions
Super Pacific, a leading manufacturer of premium lightweight truck campers and fully integrated rooftop tents for adventure vans, today announces new hires and promotions that will help the company's strong, continued growth. Philip Kuroda has been hired in the newly...