Arc’teryx announced its three-year partnership with Natural Selection as the Official Outerwear Sponsor of the Natural Selection Tour starting in 2024.
Magda Hernandez
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Arc’teryx Becomes Natural Selection Tour Sponsor
Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is announcing its three-year partnership with Natural Selection as the Official Outerwear Sponsor of the Natural Selection Tour starting in 2024. The...
Paka Releases the First Alpaca Fiber Fleece Alternative
Paka, the leading innovator in alpaca apparel, today launches their latest material innovation in alpaca fiber: PAKACLOUD™️. This alpaca-based fleece is the first of its kind and outperforms standard synthetic fleece in warmth to weight ratio, testing twice as warm in...
Headsweats Celebrates 25th Anniversary
Headsweats, a Colorado company founded by a devoted cyclist with a product line that initially consisted of just one cotton hat, is proud to celebrate its 25th anniversary this year as an industry leader in developing ultra-light, supremely wicking performance...
Gerber Gear Welcomes Outdoor Industry Leader Ash Williams
Gerber Gear, the leading outdoor gear manufacturer dedicated to crafting problem-solving tools, is excited to announce the addition of Ash Williams as the brand’s new Head of Marketing, effective December 4, 2023. Williams is an accomplished outdoor industry marketing...
Martha Presents “Surf Shop Stories”
The documentary series immerses viewers in the narratives of classic surf shop owners, buyers, and employees.
Oberalp Group Names New Sales and Marketing Director
The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired Loren Morshead as its new Sales and Marketing Director for North America. Morshead will lead sales and marketing for the company’s five brands in the United States and Canada....
Gordini Wins ISPO Award 2023 for Performance Socks
Gordini, a leader in cold-weather gear innovation for more than 65 years, announces its Winhall ski sock, part of the brand’s new performance sock collection, has won an ISPO Award 2023. The ISPO Awards honor the most innovative products and services in the sports...
Red Bull Heavy Metal Returns to Minnesota on Feb. 10
The world’s top street snowboarders to converge on the Minnesota State Capitol building.
Zeal Optics Unveils Re-Shred Recycled Goggle Initiative
Zeal forges ahead with promise to reduce the footprint of every product it makes.
Zeal Optics Unveils Re-Shred Recycled Goggle Initiative
Zeal Optics proudly introduces the Re-Shred goggle initiative, a comprehensive commitment to sustainability and environmental responsibility in winter sports eyewear with the addition of a minimum of 70% post-consumer recycled materials in all of its goggle frames and...
Boarding for Breast Cancer Expands to Asia with the Launch of B4BC Japan
The organization is excited to spread its mission of a healthy and active lifestyle combined with early detection as the best means of breast cancer prevention internationally.
