The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired Loren Morshead as its new Sales and Marketing Director for North America. Morshead will lead sales and marketing for the company’s five brands in the United States and Canada.
Loren Morshead Courtesy of The Oberalp Group
Morshead joins the Oberalp Group with extensive experience in the outdoor industry, most recently as the Head of North American Specialty Sales at adidas Outdoor. During his time at adidas, Morshead led the transition of the company’s entire account portfolio, internal and external sales organization, and North American wholesale distribution strategy from the licensee and distributor Agron to adidas headquarters, and worked with a vast network of specialty dealers as well as national retailers, including REI, EVO, Moosejaw, BassPro/Cabela’s, Eastern Mountain Sports, and LLBean.
“Joining a company with shared passions and values was an absolute requirement as I pursued my next role,” Morshead said. “The chemistry and passion the Oberalp team has demonstrated solidified my belief that this team has what it takes to perform beyond expectations. I could not be happier to stand shoulder to shoulder with them and our incredible brands.”
In previous roles, Morshead worked in specialty retail, as an independent sales representative, and in key account and sales management. He is an avid climber and skier and competed as a member of the US National Rock Climbing Team. He lives in Boulder with his young family and will work out of the company’s Colorado office.
“We are thrilled to welcome Loren as the leader of our North American sales and marketing team,” stated Drew Saunders, General Manager of Oberalp North America. “Loren has an ideal mix of personal passion for our brands and sports coupled with a track record of professional success in key commercial roles. He will add a tremendous amount of value and expertise as we continue to build our brands and business in the North American market.”
About The Oberalp Group
The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs 1200 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs sales, marketing, operations, distribution, and customer service in the U.S. and Canada for five leading mountain brands within the Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA.
