We followed up with Volcom CMO Ryan Immegart to find out more about the brand’s upcoming collaboration with the Netflix series “Outer Banks.”
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Johnny Schillereff and Target Strike Skateboard Deal
Skateboard industry veteran Johnny Schillereff announced some big news today. His new brand, The Heart Supply, is launching a skateboard collection at Target.
Jones Snowboards Makes Big Outerwear Hire
Jones is one of the hottest brands in snowboarding due to its prowess in splitboards and backcountry gear, some of the most in-demand products during the pandemic.
Surging Sales Continue in Surf and Skate Shops
According to ActionWatch, strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle.
Volcom Creates Apparel Collection for Netflix’s “Outer Banks” Series
The teen adventure and romantic drama was a big hit when it debuted last year.
K2’s John Colonna Receives Big Promotion
Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands.
VF Corp. to Shut Down Eagle Creek Brand
Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other VF brands.
Rip Curl’s Neil Ridgway on Going Deep with the WSL
We asked Rip Curl’s Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships.
NRF Ups Retail Sales Forecast – By A Lot
The reopening of the economy has accelerated much faster than most had believed possible, according to the National Retail Federation.
RAEN Hires Heavy Hitter as CMO
Scott Bowers most recently worked at Smartwool but is best known – dare we say legendary – for his marketing leadership during the heyday of Oakley.
Sanuk GM on Plans to Rebuild the Brand
As Sanuk prepares to celebrate 25 years in business next year, GM Erik Ecklund answers some questions for us about the brand’s challenges and how the team is working to turn things around.
OR Leader on First In-Person, Post-Pandemic Show
Marisa Nicholson, Outdoor Retailer SVP and Show Director, shares how OR is shaping up and how the show is navigating the unique environment as the U.S. emerges from the pandemic.
