The new Rusty North America targets a younger, more progressive customer

The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and if new brands like Vissla will help or hurt Rusty's quest.

Published: July 2, 2014administrator

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Posted in: Executive Edition

Tagged with: Charlie Setzler, Executive Edition, Geoff Backshall, Michael Tomson, Rusty, Surf, Swim and Activewear