At the recent NRF Big Show in January, VaynerMedia CEO Gary Vaynerchuk — a best-selling author, early investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat and Uber, and social media star with over 50 million followers across multiple platforms — stood before a packed room of retail professionals and asked a simple question: “How many people in this room are aware of what Whatnot is?”
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