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Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales

Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…

News August 6, 2025
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
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Connecting with Consumers in Times of Turbulence

Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans,…

News August 5, 2025
Columbia "Made for Whatever" campaign.

Columbia Launches Major Brand Marketing Refresh

The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…

News August 4, 2025
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Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand

After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…

News August 4, 2025
Black Diamond

Black Diamond’s Turnaround Appears to Take Hold, But Company Cautious on Second Half

"We feel quite good about the strength of our relationships with key retailers, our growth at big accounts,…

Executive Edition August 1, 2025
Columbia Sportswear

Columbia CEO Comments on Challenges and Downsizing in U.S., International Growth, and Tariff Turmoil

“Unfortunately, clarity with respect to U.S. trade policy has not materialized,” CEO Tim Boyle said. “This uncertainty overhangs…

Executive Edition August 1, 2025
Vans, Timberland, The North Face

The North Face, Timberland Drive Results at VF Corp, Vans’ Struggles Continue

CEO Bracken Darrell shared what’s fueling VF's turnaround efforts, detailed how TNF plans to double its apparel revenue,…

Executive Edition July 30, 2025
Erika Canfield Turtle Fur

Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role

Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.

News July 30, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series