Brixton Adds Two Industry Veterans To Leadership Team

Longtime Boardriders product leader Nadene Wisely joins as SVP of merchandising, design, and development, and former Rhythm sales director Sean Fleuriau is the new senior director of specialty sales for North America.
Published: January 6, 2025

Brixton is beefing up its leadership team under new CEO Seth Ellison as the company looks to take share in a changing industry marketplace.

Former Boardriders and Quiksilver product executive Nadene Wisely joins as SVP of merchandising, design, and development, and Sean Fleuriau as senior director of specialty sales for North America.

“Both leaders have proven success with industry leading brands,” Ellison said in a statement.  “They are experienced, authentic, customer and consumer obsessed. Nadene is an all-around 360-degree merchant and Sean brings years of specialty wholesale relationships within the action sports, outdoor and boutique channels. They’ll both have an instant impact improving our products, go to market and customer relationships.”

In her role as SVP of design, merchandising, and development, Wisely will lead Brixton’s product strategies, ensuring that offerings resonate with the brand’s diverse and growing customer base.

“I’ve been a longtime admirer of the Brixton brand as it resonates and embodies the lifestyle I embrace of exploration and adventure through music, art and culture,” she said. “Joining the Brixton team is an incredible honor and a tremendous opportunity to be part of a brand that aligns so closely to my own values.”

Fleuriau joins Brixton from Rhythm, where he drove significant growth for the brand, and has experience in women’s, men’s, and accessories sales.

“I have long admired Sean as a formidable competitor and industry expert,” said Brixton SVP of Sales Brian White. “He has strong connections with retailers and a history of building winning rep teams. Sean’s calm and strategic approach to business will be invaluable as we continue to grow our presence in the North American wholesale market.”

Fleuriau says he sees lots of potential for Brixton ahead, especially with the brand disruption taking place.

“My vision for Brixton is to continue building great product so our retailers will see our value as a top selling brand with increased consumer demand,” he said in a statement. “We will build meaningful partnerships with key accounts in each region by earning market share that holds equal value for both parties. When retail wins, we win.”

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series