The full video replay of Shop Eat Surf Outdoor Content Director Tiffany Montgomery’s conversation with Tilly’s CEO Nate Smith at the 2026 SIMA Super Summit in Laguna Beach, Calif., is now available below, courtesy of SIMA.
Smith, who leads the teen retailer and its approximately 220 stores, talked about his path from the Navy SEALs to retail leadership and his years in Boardriders’ executive leadership through a cyberattack, COVID, and an extended sale process.
The Tilly’s chief also discussed how moving to the retail side of the business changed his view of what makes a strong wholesale partner, what’s ahead for the retailer’s surf assortment in the next few months, and how the Tilly’s team has worked to turn around the business.
SEE THE VIDEO REPLAY HERE
