Roxy toy and outdoor licensee JAKKS Pacific announced Monday that a new line of Roxy Dolls will launch exclusively at Target this summer.
“Get ready to roll, ride, and shred in style!” the company said in a press release.
The company also announced Tuesday an extensive collection of outdoor products for both Roxy and Quiksilver including beach chairs, canopies, mats, and wagons, that will initially sell exclusively on Amazon.
Roxy Dolls
Each doll comes with a signature Roxy outfit and “on-trend sports accessories,” including a skateboard, snowboard, roller skates or surfboard.
“With Roxy Dolls, we are merging fashion, creativity, and adventure to provide kids with an exciting way to showcase their passion for action sports,” Debbie Haag, senior vice president of marketing at JAKKS Pacific said in a statement. “In collaboration with Authentic Brands Group, we have meticulously designed these Roxy-branded dolls to be both stylish and highly posable—perfect for hitting the streets, slopes, and waves with confidence and flair.”
Roxy Dolls will sell at Target for $19.99.
JAAKS signed a long-term licensing agreement with Roxy owner Authentic Brands Group in 2023 that encompasses many brands in Authentic’s portfolio, including Element, Quiksilver, Juicy Couture, and more.
Roxy and Quiksilver Beach Chairs, Canopies, and Floats
A day after announcing the Roxy Dolls, JAKKS released information about new outdoor products for both Roxy and Quiksilver that are being offered exclusively on Amazon.
A Quiksilver Canopy. Photo courtesy of JAKKS Pacific.
The collection includes umbrellas, chairs, canopies, shelters, wagons, and mats.
Quiksilver and Roxy floats will be available at other retailers in addition to Amazon and will retail for $49.99.
“We’re thrilled to launch this initial beach and outdoor product launch with Authentic Brands Group as we head into spring,” Dennis Claussen, senior vice president of design and marketing at JAKKS Pacific said in a statement. “As the season progresses, we’ll be expanding to additional retailers and have a series of incredible, fun marketing activations lined up to support the line throughout 2025.”
A Quiksilver oversized lounger. Photo courtesy of JAKKS Pacific.
David Brooks, executive vice president of action and outdoor sports, lifestyle at Authentic said in a statement, “This partnership brings together JAKKS Pacific’s expertise in innovative design and manufacturing with Authentic’s powerful brand portfolio and market reach. Building on a successful year, we’re excited to expand and bring these new products to a broader audience in 2025.”
A Roxy chair float. Photo courtesy of JAKKS Pacific.
Roxy beach chairs. Photo courtesy of JAKKS Pacific.
