Skier Visits Nearly Flat at Vail Resorts

The company is also offering guests credits who visited Park City Mountain while patrollers were on strike.
Published: January 16, 2025

Total skier visits to Vail Resorts were nearly flat through the holiday season, and the company is offering guests who visited its Park City Mountain resort while patrollers were on strike credits toward 2025/26 passes and lift tickets.

According to a news release, total skier visits to its North American destination mountain resorts and regional ski areas were down by 0.3% in the season through Jan. 5, 2025 compared to the same period the year before.

Vail Resorts also shared that:

  • Total lift ticket revenue increased by 4.5% compared to the previous year.
  • Ski school revenue increased by 1.1%.
  • Dining revenue increased by 6.6%.
  • Retail and rental revenue declined by 5.4%.

“We are pleased with our season-to-date results, which reflect the stability provided by our season pass program, our investments in the guest experience, and the execution of our mountain operations teams across all of our mountain resorts,” said Vail Resorts CEO Kirsten Lynch in a statement.

“Season-to-date results benefited from improved weather conditions, and were impacted by the continued industry demand normalization and the late timing of the Thanksgiving holiday in the current year as expected, along with a shift of destination guest behavior to later in the season,” Lynch said.

There were more locals who visited this past season as well due to better ski conditions earlier in the year, she said, and Vail projects better performance for the remainder of the ski season compared to last year.

Park City Guests to Get Credits from Patrol Strike

Lynch also said she was pleased Vail Resorts reached an agreement with the Park City Mountain patrol union on Jan. 8 after patrollers went on strike after demanding higher wages. Those staffers now have wages that are consistent across all mountain resorts, Lynch said, and guests who visited Park City during the strike can receive a 50% credit toward passes and lift tickets for next year’s season. Those visitors will receive an email with more instructions.

“We deeply regret the disruptions caused to our guests during the patrol union strike and are committed to delivering an exceptional and safe experience for our guests, and rebuilding their trust and loyalty,” Lynch said.

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