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Faherty Taps Quiksilver’s Archive for an Unlikely Collaboration
Executive Edition
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What holiday snapshot foretells for the 2008 season
Yesterday, Tiffany took you on her first annual holiday core-storefari, where she found that traffic was decidedly mixed among 11 industry shops in San Diego and Orange counties in California.…
Executive Edition May 13, 2013
Surfrider announces 3 Second Movie Contest
Press Release:  Unique Competition Kicks Off Surfrider Foundation's World Water Day Effort  San Clemente, CA (February 13, 2012) – In celebration next month’s World Water Day, the Surfrider…
News May 13, 2013
How industry executives are planning at a time of low visibility
I keep hearing from business leaders, whether they work at a publicly traded companies or a small retail store, about how difficult it is to plan for the future given…
Executive Edition May 13, 2013
HippyTree's surf and stone strategy
A talk with HippyTree partners about the brand's surf and stone strategy, its measured growth plan, and its category extensions as the brand evolves. Plus, lots of photos.
News May 13, 2013How Roxy, Rip Curl and O'Neill Clothing are adjusting their spends and strategies online and in print
In Day 2 of our series about how surf and skate brands are adjusting their advertising and marketing spends and strategies, we hear from Randy Hild of Roxy Dylan Slater…
Executive Edition May 13, 2013Billabong hires retail consultant, adds board member
Press Release: Â NEW APPOINTMENTS FURTHER STRENGTHEN BILLABONG Â GOLD COAST, 29 February, 2012: Billabong International Limited today is pleased to announce two key appointments to the company and the…
News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession – Day 2
In Day 2 of our design series, I ask 10 designers and creative directors if they believe there are meaningful changes in fashion going on, and if their approach to…
Executive Edition May 13, 2013
What's new with Von Zipper
Greg Tomlinson answers some questions for us about how business is going, why Von Zipper is moving into outdoor and what's new on the product front.
News May 13, 2013
A tour of a converted Chick's store
It's a new world at the old Chick's stores. Chick's Sporting Goods was a large and important customer for the action sports industry. The 15-store chain carried a wide selection…
Executive Edition May 13, 2013
