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Noll Surfboards collaborates with Billabong

Noll Surfboards collaborates with Billabong

Press Release:   IRVINE, CALIFORNIA -- (March 6, 2012) -- Noll Surfboards, the surf brand founded on epic big-wave pioneering and transoceanic aloha, today announced an exclusive collaboration with Billabong…

News May 13, 2013
Store Tour of Tilly's and Urban Outfitters

Store Tour of Tilly's and Urban Outfitters

I find some surprising brands at Tilly's; Urban Outfitters is overrun by plaid wovens and flannels. I spent a lot of time at a Tilly's store yesterday, and I must…

Executive Edition May 13, 2013

NRF: February retail saels rise 8.6% year-over-year

Press Release:   WASHINGTON, March 13, 2012 – With a spring in their step, retailers marked 20 consecutive months of sustained year-over-year retail sales growth in February as unseasonably warm…

News May 13, 2013
Core Careers: Dave Gilovich, Surfline EVP and editorial director

Core Careers: Dave Gilovich, Surfline EVP and editorial director

Today, Dave Gilovich shares the best advice he's ever received, why he sets aside time each day to plan for the future and how Surfline has helped redefine surf journalism.…

Executive Edition May 13, 2013
ThirtyTwo Director on next-season strategies

ThirtyTwo Director on next-season strategies

We talk to Brian Cook about ThirtyTwo’s growth figures for last season, what’s new with outerwear and boots, and how orders are coming in for the upcoming season.

News May 13, 2013
Lian Murray expanding Aqua VI line, lands another well-known investor

Lian Murray expanding Aqua VI line, lands another well-known investor

Lian Murray, a founding partner of Hurley International, is having success again with her new brand, Aqua VI, which is resonating with both men and women. She has big plans…

Executive Edition May 13, 2013

B4BC partners with Spyder Surf Shops

Press Release:   Redondo Beach, Calif. (March 21, 2012) – B4BC (Boarding for Breast Cancer) has partnered with Hermosa Beach-based surf company Spyder Surf Shops for the Fifth Annual Surf…

News May 13, 2013
State of skate shoes – Adidas

State of skate shoes – Adidas

Tyler LaMotte, Adidas Skateboarding Business Unit Director, talks about Adidas' strategy for the skate market, digging in the archives, and expanding into apparel. Sales Sales are up. We're a brand…

Executive Edition May 13, 2013
SURFING Magazine Swimsuit issue on sale April 3rd

SURFING Magazine Swimsuit issue on sale April 3rd

Press Release:   PRETTY GIRLS MAKE WAVES   SAN CLEMENTE, Calif., March 30, 2012 – The month of April has April Fool’s and Earth Days. It also has Palm and…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series