Shop Eat Surf Outdoor

Latest Posts

PacSun value stores on way out

PacSun value stores on way out

Plus: What the new CEO said about action sports brands, spring plans for footwear, more color on the dramatic sales decline, a new strategy for swim, juniors brands that may…

Executive Edition May 13, 2013
Reef launches Miss Reef app

Reef launches Miss Reef app

Press Release:   (Carlsbad, CA) April 4th - 2012 – Reef is proud to release the first ever Miss Reef Calendar App over two decades after the first Miss Reef…

News May 13, 2013
Looking back and ahead: Toby Bost

Looking back and ahead: Toby Bost

We pick up our “Looking back and ahead” series today with Toby Bost, the CEO of the La Jolla Group, home to O’Neill, Lost, Metal Mulisha and Rusty Clothing. He…

Executive Edition May 13, 2013
Brixton names new PR Manager

Brixton names new PR Manager

Press Releases:   ADRIANA MATTHEWS NAMED BRIXTON’S PUBLIC RELATIONS MANAGER   Oceanside, CA (April 10, 2012) – The Brixton crew is excited to announce the hiring of Adriana Matthews as…

News May 13, 2013
Looking back and ahead: John Vance

Looking back and ahead: John Vance

Sanuk president John Vance shares some interesting thoughts on the changing mindset at retail and the increasing specialization of brands in our "Looking back and ahead" series. What’s the biggest…

Executive Edition May 13, 2013
Koston, Malto, Berra join Beasley on Skullcandy skate team

Koston, Malto, Berra join Beasley on Skullcandy skate team

Press Release:   Skullcandy Announces Revamped Skate Team  

News May 13, 2013

Zumiez plans for slow growth

Zumiez executives see a permanent shift in how consumers shop and buy, and so the company has shifted how it will grow. Its five-year forecast now calls for a top…

Executive Edition May 13, 2013

IASC adds two speakers to Skateboarding Summit

Press Release:   Brandee Barker, Consultant/First Communications Executive at Facebook and Peter Phillips, PhD Labor Economist  

News May 13, 2013
Paul Naude on Billabong results, plus more details from conference call

Paul Naude on Billabong results, plus more details from conference call

I spoke at length to Billabong Americas President Paul Naude this morning about Billabong’s half-year results and read a transcript of the earnings conference call for additional details. Topics covered…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series