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Surf Expo: The List

Surf Expo: The List

The Top 11 most interesting things I saw at Surf Expo, ranging from products to booths.

News May 13, 2013
Burton's Chief Creative Officer on new role

Burton's Chief Creative Officer on new role

An interview with Greg Dacyshyn about his newly expanded role, his philosophies on marketing and design, what inspires him creatively and a key Burton advantage.

Executive Edition May 13, 2013
Bern and 686 to unveil 20 year collaboration

Bern and 686 to unveil 20 year collaboration

Press Release:   686 and Bern Unlimited Release Limited Collaboration on Helmets for the 2012-2013 Season   (Duxbury, MA) January 23, 2012 - Bern is proud to announce a one-time…

News May 13, 2013
Vitamin A partner on key growth strategies, more

Vitamin A partner on key growth strategies, more

A talk with Vitamin A partner and swim vet Chris Staff about the brand's key growth strategies, the successful Silver Collection, and new categories planned.

Executive Edition May 13, 2013
Matt Wilkinson joins etnies surf team

Matt Wilkinson joins etnies surf team

Press Release:   LAKE FOREST, CA (January 26, 2012) – etnies is excited to welcome Matt “Wilko” Wilkinson to its surf team! Wilko charged his way into the top 30…

News May 13, 2013
Smith President on business in 2010 and future plans

Smith President on business in 2010 and future plans

An interview with Ned Post about navigating the downturn of 2009, how 2010 turned out, and Smith Optics plans for 2011 and beyond.

Executive Edition May 13, 2013
Retailers praise new Lost look

Retailers praise new Lost look

We heard that retailers are excited about the new direction for Lost, so followed up with the brand at Agenda and asked some stores their opinion. Plus, lots of product…

News May 13, 2013
Burton SVP on supply chain, pricing, orders

Burton SVP on supply chain, pricing, orders

John Lacy runs the nitty-gritty business side of Burton. We asked him about production challenges in Asia, pricing, and if retailers are upping orders next year.

Executive Edition May 13, 2013

Orange 21 changes name to Spy Inc.

Press Release:   Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series