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Retailers praise new Lost look

Retailers praise new Lost look

We heard that retailers are excited about the new direction for Lost, so followed up with the brand at Agenda and asked some stores their opinion. Plus, lots of product…

News May 13, 2013

Orange 21 changes name to Spy Inc.

Press Release:   Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…

News May 13, 2013

Watermans partners with Future Fins

Press Release:   Futures Fins Enters Distribution Partnership with Watermans Applied Science   2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…

News May 13, 2013
Spy re-signs McGrath for five years

Spy re-signs McGrath for five years

Press Release:   MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY®   CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of…

News May 13, 2013

Burch and Mell join Spy for Crosstown

Press Release:   CARLSBAD, Calif. — SPY Inc. (OTCBB:XSPY) today announced the addition of Ryan Burch and Jared Mell to its roster as multidimensional surf-sojourning brand ambassadors. The two join…

News May 13, 2013
Registration now open for SIMA Boot Camp

Registration now open for SIMA Boot Camp

Press Release:   * Register Online! WWW.REGONLINE.COM/EVENTPLANNINGBOOTCAMP REGISTRATION IS NOW OPEN FOR SIMA EVENT PLANNING & MANAGEMENT BOOT CAMP   – Deadline to Register is Friday, March 23 –  

News May 13, 2013

PacSun reports Q4 2011 financial results

Press Release:  

News May 13, 2013

Surfing America partners with GoPro

Press Release:   Surfing America Announces Sponsorship Partnership with GoPro   San Juan Capistrano, CA - March 19, 2012 - Surfing America is pleased to announce the addition of GoPro…

News May 13, 2013

Examining consumer spending in Canada and Australia

Today we examine retails sales trends in two other important markets for the action sports world: Canada and Australia. Yesterday, the Canadian government released surprisingly strong retail sales figures for…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series