Shop Eat Surf Outdoor

Latest Posts

The business story of Frends

The business story of Frends

Frends is a community started by snowboarders. Frends fans begged them to make products. Read about their strategy, their very experienced backers, and their first product.

Executive Edition May 13, 2013
Making Crocs-like shoes cool

Making Crocs-like shoes cool

Native makes injected molded shoes similar to Crocs, but with a fashion twist that has resonated with some top boutiques and action sports retailers.

News May 13, 2013
Rip Curl USA CEO on progress, strategies, more

Rip Curl USA CEO on progress, strategies, more

An in-depth interview with Kelly Gibson - including video clip - about the brand's just ended fiscal year, go forward strategies and developments with key retailers.

Executive Edition May 13, 2013

RVCA launches new website

Press Release:   July 11th, 2012 (Costa Mesa, CA.) – RVCA, the lifestyle brand known primarily for its Artist Network Program as well as its trademark concept emphasizing the “Balance…

News May 13, 2013
A visit to CI HQ and business update

A visit to CI HQ and business update

I visited surfboard maker Channel Islands near Santa Barbara and talked with General Manager Scott Anderson about business trends and the company post Burton acquisition.

Executive Edition May 13, 2013
Hex releases Stealth phone case

Hex releases Stealth phone case

Press Release:   Oxnard, Calif. (July 18, 2012)—HEX, known for developing award-winning fashionable techcessories, is staying true to its “glamour to gadgets and substance to style” mantra, by introducing Stealth,…

News May 13, 2013
Core Careers: Shawn Peterson, O'Neill Sr. Design Director

Core Careers: Shawn Peterson, O'Neill Sr. Design Director

Shawn shares how he grew from a warehouse worker fresh out of high school to a key design executive, all at the same company.

Executive Edition May 13, 2013

Columbia Q2 sales rise, loss narrows

Press Release:   Columbia Sportswear Company Reports Second Quarter Results; Reaffirms Full Year 2012 Sales and Earnings Outlook   Second Quarter 2012 Highlights:   Consolidated net sales increased 8 percent…

News May 13, 2013
PacSun CEO: We must win in spring/summer

PacSun CEO: We must win in spring/summer

Gary Schoenfeld talked extensively about business at the ICR XChange Thursday, including the fix for junior's and why he thinks PacSun can win in 2011.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series