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The Ascent: Burton Chief Merchandising Officer Jennifer Valentine

Jennifer Valentine on career pivots, lessons from nearly two decades at Adidas, and why Burton's 50th anniversary is as much about the future as the past.

Al Perkinson, CEO and co-founder of Bajio. Photos courtesy of Bajio.

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

Executive Edition

Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Executive Edition

Jacob Zeke and Hughie Vaughan Sam McIntosh at Stab High Japan

Why Stab Keeps Winning in Surf Media

Executive Edition

Is Surf Back? Four Executives on the Momentum Building in the Industry

Executive Edition

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Shop Eat Surf Outdoor

The Ascent: Burton Chief Merchandising Officer Jennifer Valentine

Executive Edition

Five Years Later, Bajio’s Bet on Independence Is Still Paying Off

Yeti, Merrell, Birkenstock, Saucony: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now

Why Stab Keeps Winning in Surf Media

Is Surf Back? Four Executives on the Momentum Building in the Industry

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Big Agnes at 25: Founder Bill Gamber on Innovation and the Industry’s Future

Burton CEO John Lacy to Exit

Exit Interview: Andrew Coutant, The North Face’s VP of Global Product

Updated: Paul Naude Makes Play for Rip Curl

Industry Releases

85% of Retailers Say Modern POS Met or Exceeded ROI Expectations

Huckberry Appoints Industry Veteran Todd Spaletto to Its Board of Directors and SVP of Strategy

Vans Releases the Old Skool 36 Pearlized Yacht Club

Scott Anderson Joins XCEL Wetsuits to Lead Global Sales

MEC Becomes a Training Partner for Canadian Trail Runners

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