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Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025
Executive Edition
Latest Posts
Social Media Influencers Drawing Scrutiny from Regulators
The Federal Trade Commission is stepping up its monitoring of influencers who do not disclose financial ties to brands
News December 18, 2017
RVCA Marketing Stands Out on North Shore
Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space for what it calls RVCAloha week. We talk with Global VP of…
News December 15, 2017
Rick Irons to Depart Dragon
The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure
News December 15, 2017
Deckers Defeats Activist Investor Marcato
The owner of Ugg and Sanuk announced this morning that attempts to overthrow the board of directors failed
News December 14, 2017
Brand Q&A with Sport of Kings Forever Young
We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders
News December 13, 2017
