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Sanuk launches global brand campaign, 'Always…Sanuk'

Sanuk launches global brand campaign, 'Always…Sanuk'

Always…Sanuk is a celebration of the human spirit through unadulterated freedom in self-expression showcasing examples of people being comfortable in their own skin. The campaign leverages real life situations and…

News April 29, 2015
RAJ opens its doors to Oakley Swimwear

RAJ opens its doors to Oakley Swimwear

RAJ Manufacturing LLC., California based swimwear pioneer, opens its doors as the new licensee for the development, manufacture and global distribution of Oakley Swimwear.

News April 29, 2015
Richer Poorer adds creative director

Richer Poorer adds creative director

Richer Poorer, a lifestyle brand focused on the sock and underwear categories hires Chad Cress as Creative Director.

News April 29, 2015
SurfStitch closing SurfStitch Europe to focus on Surfdome

SurfStitch closing SurfStitch Europe to focus on Surfdome

Industry customer SurfStitch is closing down its SurfStitch Europe business and consolidating operations under its Surfdome banner.

News April 28, 2015
Quiksilver's new initiative using social media for global competition

Quiksilver's new initiative using social media for global competition

Quiksilver is proud to announce the new frame of the original cult contest in competitive junior surfing.

News April 28, 2015
Vans US Open of Surfing confirmed on WSL schedule

Vans US Open of Surfing confirmed on WSL schedule

The World Surf League (WSL) is pleased to announce that the Vans US Open of Surfing in Huntington Beach - an elite women’s Championship Tour event, a men’s QS10000 event…

News April 28, 2015
Outdoor Retailer and Surf Expo announce partnership with the Stand Up Paddle Industry Association

Outdoor Retailer and Surf Expo announce partnership with the Stand Up Paddle Industry Association

Outdoor Retailer and Surf Expo, tradeshows within the Emerald Exposition’s portfolio of business-to-business events, today announced a partnership with the StandUp Paddle Industry Association, “SUPIA.”

News April 27, 2015
Stance to become NBA’s official oncourt sock provider

Stance to become NBA’s official oncourt sock provider

Stance and the National Basketball Association (NBA) announced today a multiyear partnership that will make the popular sock brand the league’s official oncourt sock provider beginning next season.

News April 27, 2015
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series