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Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers
Executive Edition
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Nathan Florence Makes “Bet” on Himself with Move to Florence Marine X
The surfer joins his brother and Florence Marine X co-founder John Florence at the surf label.
News April 5, 2024
The Top 10 Fastest Growing Brands in Outdoor Specialty Channel
Everybody involved in the outdoor industry knows Hoka, On, and Vuori are selling well. But there are several other brands that are also managing to grow in outdoor specialty and…
News April 4, 2024
Dakine Takes Over Former Rip Curl Space at Hansen Surfboards for Pop-Up Shop
The roughly 1,200-square-foot store comes as Dakine looks to play up its lifestyle offering.
News April 4, 2024
Retailer Wanderlust Focuses on Product and Brand Diversification in Changing Market
Owner Luke Mesanko discusses his merchandising strategy that focuses on product trends, quality and innovation - plus what brands and categories are winning with his customers right now.
Executive Edition April 2, 2024
New Owner, New Strategies Drive Growth for Water Stone Outdoors
Holly Fussell recently celebrated the two-year anniversary of buying Water Stone Outdoors in Fayetteville, West Virginia. She bought the 30-year-old store with her husband, Chris, in February 2022. Fussell said…
News April 1, 2024
Authentic Exec: Boardriders Layoffs Tied to Licensing Transition
The company informed the state of more than 400 layoffs happening through late April as the Boardriders' brands transition to a licensing model nears completion.
Executive Edition April 1, 2024
