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Hollister aligns with Pretty Little Liars actress in bid to boost women's

Hollister aligns with Pretty Little Liars actress in bid to boost women's

The LA-inspired collection, the first Hollister partnership with a celebrity, will be launched in two installments in August.

News July 30, 2014
Rob Machado continues his long-term relationship with Reef

Rob Machado continues his long-term relationship with Reef

Reef, the global surf lifestyle leader, is excited to announce that Reef Footwear Ambassador Rob Machado has signed on to continue his 18-year relationship with the Reef family through 2019.

News July 30, 2014
PacSun women's leader resigns; company comments on women's plans, overall sales trends

PacSun women's leader resigns; company comments on women's plans, overall sales trends

Christine Lee, SVP/GMM of Women’s Merchandising and Design, joined PacSun in early 2010 and has transformed the female business.

News July 30, 2014
Big Agnes partners with Burton Snowboards on ‘Safari’ camping collection

Big Agnes partners with Burton Snowboards on ‘Safari’ camping collection

Big Agnes, a premier tent, sleeping bag and pad manufacturer, has partnered with Burton Snowboards to launch an exclusive line of camping products.

News July 29, 2014
More than 1,500 visit BMX pro rider Daniel Dhers’ new sports complex in North Carolina

More than 1,500 visit BMX pro rider Daniel Dhers’ new sports complex in North Carolina

After a little over two months in business, the Daniel Dhers Action Sports Complex in Holly Springs, N.C., has seen more than 1,500 visitors, including some from as far away…

News July 29, 2014
Rusty Preisendorfer to be honored at The Boardroom

Rusty Preisendorfer to be honored at The Boardroom

Supreme surfboard craftsman Rusty Preisendorfer will be honored in the Icons of Foam Tribute to the Masters at The Boardroom Surf Show at the Del Mar Fairgrounds on May 16…

News July 29, 2014
Vans surfer Leila Hurst debuts summer collection at the Vans US Open of Surfing

Vans surfer Leila Hurst debuts summer collection at the Vans US Open of Surfing

Vans is excited to spotlight surf team rider Leila Hurst on the release of her first-ever head-to-toe women’s collection and proudly welcomes her as the 2014 ASP wildcard into the…

News July 29, 2014
Action sports brands launch in Brazil with new e-commerce platform, GoldCoast Skateboards signs on

Action sports brands launch in Brazil with new e-commerce platform, GoldCoast Skateboards signs on

Marerua, an emerging market e-commerce services provider, today announced the launch of a new platform that enables U.S. brands to sell direct online in Brazil, one of the fast-emerging e-commerce…

News July 29, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series