Herschel Supply, the renowned lifestyle and travel accessories brand, is proud to announce the official opening of its new SoHo flagship store at 543 Broadway in New York City. The dual-entrance store stretches from Broadway through to Mercer Street, offering customers an immersive shopping experience that brings together the best of Herschel Supply’s classic products and its exclusive Studio Collection.
Since launching in 2009, Herschel Supply has solidified itself as a leader in the bag category and has continued to build upon its success through unique storytelling, category expansions and one-of-a-kind collaborations. The new store marks the continuation of their ambitious retail expansion plans for 2023, following recent store openings in Santa Monica and NYC’s Flatiron district.
Paying homage to the brand’s roots in Vancouver, BC, the store’s design incorporates natural western red cedar and granite boulders in its “from the coast” theme. The space features custom-designed cedar sculptures crafted in Vancouver and art by photographer Stephen Wilde. These unique touches provide a serene atmosphere for customers to explore Herschel Supply’s extensive range of products.
The choice of location for this flagship store was intentional, with the rawness of the space playing a significant role in its selection. The concrete floors and exposed brick walls have been stripped of a century’s worth of flooring, paint, and wall coverings to reveal their original form. The resulting patina is a reminder to customers that they are in the heart of New York City.
“Opening a store in SoHo is a testament to Herschel’s growth and our commitment to sharing our vision with the world. It’s an achievement that stands tall in our brand’s timeline,” says Lyndon Cormack, Co-Founder & Managing Director of Herschel Supply.
Herschel Supply’s new flagship store distinguishes itself by housing the largest selection of the brand’s classic products at the Broadway entrance, while the Mercer Street entrance showcases the Herschel Supply Studio Collection—an elevated line from the brand’s design studio. Their apparel line, Herschel Supply UniformTM, is also available, as well as their popular range of travel options including luggage, duffles, and accessories.
Herschel Supply invites customers to explore its new SoHo flagship store, where they can experience the perfect blend of west coast inspiration and New York City history. The store hours are Monday – Saturday 11AM – 7PM, and 12PM – 6PM on Sundays. For more information, please visit www.herschelsupply.com or @herschelnewyork.
ABOUT HERSCHEL SUPPLY
Herschel Supply makes quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by their signature warranty for wherever you’re going next.
Since 2009, Herschel has never stopped taking risks. They’re constantly innovating, growing their community, reducing their impact on the environment, and heading out on new journeys. They’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.
Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, Herschel is here to help you pack your future with possibilities. For more information, visit www.herschelsupply.com and follow Herschel Supply on Instagram.
