Latest In: Press Releases

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Ikon Pass Expands Further Into Japan and China for Winter 26/27

Ikon Pass holders now have access to 14 of the best destinations and snow in Asia. 

Press Releases September 10, 2026
Burton Sideways Revolution

Burton Celebrates 50th Anniversary

Burton celebrates each decade of snowboarding with collectable product drops, short-form documentary series and events this winter. 

Press Releases September 10, 2026
VANSZA at New York Fashion Week

An Immersive Look at Vansza at New York Fashion Week

The activation invites guests into the themes, sensory references and visual storytelling that informed the upcoming Vans and…

Press Releases September 10, 2026
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Sea to Summit Announces B Corporation Certification

Sea to Summit completed the B Corp certification process in June.

Press Releases September 10, 2026
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SPY Optic Enters New Chapter as Part of Safilo Group

Acquisition brings increased resources, reach and investment while reinforcing SPY’s commitment to innovation, its core community, and retail…

Press Releases September 10, 2026
KEEN_FW26_JASPER_MERKO

KEEN’s Original Approach Shoe Goes Ultra-Minimal

Climbing-inspired Jasper sneaker is reimagined with durably fused, barefoot-inspired sole and EcoEnd-enhanced midsole for a lighter footprint at…

Press Releases September 10, 2026
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Alterra Mountain Company Invests More Than $350 Million in Capital for Winter 26/27

Alterra’s immediate focus is on long-term visions at Deer Valley in Utah and Tremblant in Québec.

Press Releases September 10, 2026
Costa Untangled Oceans Jacket

Costa Gives New Life to Recycled Fishing Nets with Expanded Untangled Collection

Costa’s Untangled Collection expands to apparel made with NetPlus 100% recycled nylon, giving 3.9 metric tons of discarded…

Press Releases September 9, 2026
Patagonia Next Generation PSI Vest

Patagonia Introduces the Next Generation PSI Vest, Advancing Big-Wave Surfing Safety

Nearly a decade after bringing its Personal Surf Inflation Vest to market, Patagonia introduces an updated design.

Press Releases September 9, 2026
SIMA The Launch

SIMA Launches New Surf Industry Buying Event in Huntington Beach

REEF, Rip Curl, …Lost, Vissla, Sisstr, Distant Local and Instinct among the brands already confirmed for The Launch…

Press Releases September 9, 2026
Amy Powney + Finisterre Campaign Image 16 Shot by Lucy Laucht

Finisterre and Amy Powney Present the Second Chapter of Their Womenswear Partnership

The collection returns in a fresh coastal-inspired color palette, celebrating a continued shared commitment to responsible design.

Press Releases September 9, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series