Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary
Denny Bruce, a former Vans, Dickies, and Gozney executive with early ties to the brand, will take the…
News September 8, 2026
Latest In: Burton
The Ascent: Burton Chief Merchandising Officer Jennifer Valentine
Jennifer Valentine on career pivots, lessons from nearly two decades at Adidas, and why Burton's 50th anniversary is…
News September 3, 2026
Burton CEO John Lacy to Exit
SESO has confirmed that John Lacy, who started at Burton answering customer service calls and rose to CEO…
News April 7, 2026
Burton Owner Donna Carpenter Reflects on 2025, Looks Ahead to 2026
Donna has been a key partner in the business from nearly the beginning, helping the company remain 100%…
News December 8, 2025
Burton Adds New Chief Marketing Officer and Chief Merchandising Officer
Jennifer Valentine, formerly of Adidas, and longtime marketer Debbie Lee have joined the executive team in Burlington, Vermont.
News January 8, 2025
Burton and SPY’s Winning Moves in the Wholesale Game — Part 2
How your brand can effectively utilize digital tools to make strategic moves in the evolving wholesale landscape.
Sponsored May 6, 2024
Burton x ENDVR: Exclusive Fireside Chat on Increasing Wholesale Revenue
Dive deep into the mechanics of transforming retail education and sales strategies through this webinar. An opportunity to…
Sponsored April 22, 2024
Shane Wallace’s About Time Snow Event Debuts
The event drew 1910, Burton, GNU, Nidecker, Sims, Oakley and several other snowboarding brands and retailers to a…
News December 6, 2023Burton Launches Capsule in Collaboration with Design Your Pride Contest Winner Roberta Hall Â
The Burton x Happy Impulse capsule collection is dropping today.
Press Releases May 23, 2023
