Latest In: Gina Wilcox

Tommy Bahama Announces Licensing Agreement with ISLE

The brands are releasing a collection of hybrid SUP-kayak boards, along with limited edition waterproof bags.

Press Releases May 2, 2024

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

News

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

News

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

News

Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

News

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

News

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Rumpl and Liquid Death Introduce a Body Bag You’ll Actually Want to Sleep In

X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Expands Its Helmet Collection with New Savor GT Models

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Latest In: Gina Wilcox

Tommy Bahama Announces Licensing Agreement with ISLE

Executive Edition

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Featured

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Industry Releases

Rumpl and Liquid Death Introduce a Body Bag You’ll Actually Want to Sleep In

X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Expands Its Helmet Collection with New Savor GT Models

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