Latest In: Magic Surf Brazil

Magic Surf Brazil Names Ty Zulim Director of International Sales

Zulim brings an impressive track record from his roles at Surftech and C4 Waterman.

Press Releases October 16, 2024

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Rumpl and Liquid Death Introduce a Body Bag You’ll Actually Want to Sleep In

X Games Paul Ascencio

X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

Hurley Haleʻiwa Pro

Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

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PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Savor GT Models

Atomic Expands Its Helmet Collection with New Savor GT Models

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series