Latest In: Meleana Estes

S19 M LikoKahu BkoaOfw 10400 BK18 2P

OluKai Introduces Small-batch, Artisanal Collection

Limited edition Liko styles hand-dyed with plants grown in Hawaii.

Press Releases April 18, 2019

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Rip Curl Search Series

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

X Games Paul Ascencio

X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

Hurley Haleʻiwa Pro

Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

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PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Savor GT Models

Atomic Expands Its Helmet Collection with New Savor GT Models

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Patagonia Completely Redesigns Regulator Wetsuit Collection

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series