Latest In: Paul Rodriquez

Brian Dunlap of Podium Distribution with Primitive CEO Andy Netkin. Photo by Shelby Stanger for Shop-eat-surf.

Primitive expands retail and wholesale businesses

An interview with Andy Netkin, CEO and partner in Primitive, a skate brand also owned by Nike skater…

News May 13, 2013

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

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KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

Outdoor Voices

Outdoor Voices Accelerates Global Expansion in the United Kingdom and Europe

Norrøna and Uluu

Norrøna and Uluu Explore Seaweed as the Next Performance Fiber

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Helinox Partners with ACG for an Ultralight Collection

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Ciele Athletics Introduces a New Woolmark-Certified Collection

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ALOHA Collection Welcomes Hello Kitty and Friends

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series