Latest In: Reef Girls

Tandi South

Reef bets big with girls launch, retailers respond

When most brands start a whole new women's line, they usually start small. A couple bikinis, some T-shirts,…

News May 13, 2013

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Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships

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Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase

Rip Curl Search Series

KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit

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Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary

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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

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Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle

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REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

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Rumpl and Liquid Death Introduce a Body Bag You’ll Actually Want to Sleep In

X Games Paul Ascencio

X Games Names Paul Asencio Chief Revenue Officer Following Breakout Year of Global Growth

Hurley Haleʻiwa Pro

Hurley Named Presenting Sponsor of WSL Haleʻiwa Pro Surf Competition

PAKA_Kris_Cody

PAKA Pledges 90% Natural Fiber By 2035 to Raise the Standard for Sustainable Apparel

Atomic Savor GT Models

Atomic Expands Its Helmet Collection with New Savor GT Models

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series