Latest In: Reef

Jeff Moore. Shop-eat-surf file photo.

Jeff Moore moves from Vans to become President of Reef

Press Release: MOORE NAMED PRESIDENT OF REEF Carlsbad, CA – September 8, 2010 – VF Corporation (NYSE: VFC)…

News May 13, 2013
The Icons of Aloha. Photo courtesy of Reef.

Reef launches 'Icons of Aloha' campaign

Press Release:   REEF RAMPS UP FOR 2011 NORTH SHORE SEASON WITH ‘ICONS OF ALOHA’ CAMPAIGN   (San…

News May 13, 2013
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Anything Sing film available for free download

Press release:   (Carlsbad, CA) – May 1st, 2013 – Fresh off the Global Movie Premiere Tour of…

News May 13, 2013
The contest scene Aliäó»i Beach

The business of the Reef Hawaiian Pro

Reef's global vice president of marketing Kevin Flanagan answered some questions for me from Hawaii about the business…

News May 13, 2013
New Reef president from North

New Reef president from North Face; background in apparel

Press Release: Jim Gerson Joins VF Action Sports as President of Reef - Americas Carlsbad, CA - May…

News May 13, 2013
Jeff Moore

Jeff Moore on new role as Reef President

An interview with Jeff Moore about taking on the president's job at Reef. VF Corp. made the announcement…

News May 13, 2013
Brands

Brands, retailers embrace Cyber Monday

Some brands and retailers are embracing Cyber Monday today by offering special online offers. We have a roundup…

News May 13, 2013
Santiago

Fernando Aguerre’s business tips

I met Fernando Aguerre at the Waterman's Ball this year and thought, "Now here's someone I need to…

News May 13, 2013
Raj Co-Presidents Lisa Vogel and Alex Bhathal

Talking growth with Raj Manufacturing, makers of Hurley and Reef swimwear

I thought it was high time to meet the faces behind Raj Manufacturing, which recently added Reef to…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series